TrueCookPlus® in the News


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Headline: 'Survivor' producer (Mark Burnett) is fired up over oven

Highlights: Electronics maker LG has included the TrueCookPlus technology in a microwave oven that is expected to be available in retail stores beginning next month (May).

The software works like this: A consumer punches into the microwave control panel a numeric code found on a package of food. The software then calculates how long a food needs to be cooked by considering several variables, including elevation, the size of the oven, the size of the package, power levels and the temperature the food should achieve for thorough cooking...

Said Burnett: "It would be very nice to have a successful and lucrative business that provided for the health and safety in cooking for families."

...In addition to fully cooking foods to eliminate bacteria, he said the technology could also solve the problem of burnt microwave popcorn...General Mills, maker of such products as Pop Secret popcorn, has agreed to include TrueCookPlus numeric codes on some of its food products, Burnett said.



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Headline: Mark (Burnett) does the 'wave

Highlights: Reality TV guru Mark Burnett ("Survivor," "The Apprentice") is, indeed, helping make microwave cooking safe for every American.

Burnett is a partner in LA- based Microwave Science JV LLC, which invented TrueCookPlus, a technology which guarantees that "frozen, refrigerated and shelf stable products" are cooked thoroughly and safely, "every time." It's even endorsed by the National Frozen and Refrigerated Food Association...

"TrueCook Plus makes vague microwave package instructions obsolete," Burnett vows.



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Headline: Microwaving safely, with Mark Burnett

Highlights: When it comes to food safety, it appears that television producer Mark Burnett -- the man who brought the world the "Survivor” television series -- cares about the meek. Pregnant women and children, according to a news release that hit our desks recently, are most likely to get food poisoning from improperly microwaved food, as did more than one hundred people in dozens of states last year when they ate undercooked pot pies.

So Burnett is introducing a “major microwave food safety advance,” a piece of patented software called TrueCookPlus, which is meant to obliterate dangerous under-microwaving...To answer one question now: yes, you will need buy a new microwave to get this technology (LG and Kenmore sell them now).